Would you like a FREE flyer?

Edinburgh Festival has over 2,000 shows and 21,000 performers and all of them want YOU at their show.

Some acts can afford to spend money on things like postering poles (which get covered almost immediately)

Or if they really have some cash to splash they can hire space for their own giant posters.

Most of the acts don’t have budget for this though and rely heavily on flyering to get people to come to their shows. The main action goes down on the Royal Mile (High Street) in the centre of Edinburgh where every second person is holding a stack of flyers, every third person is a busker and the occasional person is an actual audience member.

It’s a lot of people, a lot of flyers and a lot of shows and that will do anything to get your attention…

Below are some photos of a few of them 😉

1. UNDERPANTS FLYERING

This guy clearly thought you might be more likely to read from his underpants than take a flyer.

2. ROLL BY FLYERING

These guys were either lazy or playing the disabled card – and rolled around with their flyers stuck to a couch on wheels. He can walk. We saw him.


3. DRESS UP

Self explanatory.

Here are some guys in matching jackets.

And some nuns…

4. ELEVATE

Another common card played is to elevate your height by standing on a pole-block to attract attention.

This is a variation on the ‘elevation’ technique – this time using people instead of pole-blocks for extra height.

This woman isn’t actually flyering, but I wish she was!

5. DRESS DOWN

Rather than put fancy clothes on, he took his off.

Certainly got my attention.

6. SHOW ‘EM

Just a simple spread of flyers for passers by.

7. GET DRAMATIC

Oh no! Man down!

Oh no wait, he just wants you to take a flyer.

This does attract attention, but isn’t fool-proof.

PILE-UP!

7. STICK YOUR FLYERS TO SOMETHING

At first I thought this was a giant table, then realised they’re just moving a display board. I think the moving of the board is probably more effective than the board itself.

7. PUPPET POWER

When people are sick of taking flyers from people, they may just take one from a puppet.

8. MY FAVOURITE

This was my favourite of the day. It drew people in, held their attention and by the time you finished reading you felt obliged to take a flyer.

If you are one of the shows featured above please send me your details and I will link to your show.

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2 Comments

  1. It’s such a difficult art, getting attention without being a twat. I was reading an article on the Guardian about it, some guys who were doing the Free Fringe were talking about how they’ve been trying to get recognised, etc. It’s very interesting! What is your flyering approach of choice?

    • I tend to just smile a lot and offer ‘free comedy, free flyers, free biscuits’. Every time someone takes one I get a new burst of energy and can smile more 🙂
      I figure if I’m having fun they’re more likely to think the show will be fun.
      But I have no fool-proof method.


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